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Ad Reviews

Advertising Review promotes truth in advertising to enhance consumer confidence in businesses that advertise. Following are cases that represent recent advertising review matters your BBB pursued. Challenges made by the BBB, using the BBB Code of Advertising, result from information given by consumers, competitors and through the BBB's own monitoring efforts. The fact that a particular business responds to a BBB challenge is a compliment to their willingness to cooperate with the BBB's self-regulatory process and not to be taken as an admission of impropriety on any advertiser's part.

LG Development Inc, Des Moines, IA.
Challenge: "NO CHARGE! Sump pump/backwater valve *installation included."
Response: Company explained that through the rebate program offered by the City of Des Moines, residents would not incur any out of pocket expense for the installation of either a sump pump or backwater valve.

Spruce Hill Tree Service, West Des Moines, IA.
Challenge: "5 star rating"
Response: Company explained that the 5 star rating is from Dex Online reviews; however they agreed to modify their future advertisement.