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Meeting Goals, Driving Success with Email Marketing
"Email is the perfect way to announce upcoming events and invite our customers
to visit and try out our new wines,"- Kristin McClarnon, WinM@il Customer, Summerset Winery
In 2007, did you make more money than you invested in your
marketing efforts? Did you set and meet your marketing goals? How do you plan to calculate this relationship in 2008?
Reports
show that email marketing, when done correctly, returns more dollars on
your investment than any other marketing strategy. Results from email
marketing are simple to measure. As seen in this brief review below, WinM@il
customers can attest to the power of smart email marketing. These
successful campaigns remind us of the value and strength of integrated
and targeted email marketing, of careful coordination between email and
direct marketing, point-of-purchase and Internet marketing, and of
email and telemarketing.
Results: Here are just a few of the WinM@il successes from 2007:
Type of Business: Property Development
Goal of Campaign: Raise awareness, develop sense of community, fill and retain properties
Results to date: Over 50% opened the recent newsletter, over a dozen complements or inquiries, and 3 calls on vacant properties
Type of Business: Sports Facility
Goal of Campaign: Raise awareness & increase registrations of clinics and camps
Results to date: Simplified registration process and increased registration numbers
Type of Business: Online/Retail Shop
Goal of Campaign: Increase sales, increase web site visits
Results to date: Recent promotion reached almost 11% click-through rate, online sales jumped
Type of Business: NonProfit Organization
Goal of Campaign: Increased awareness, member retention, increased attendance at meetings/events
Results to date: 95% of meeting attendees came as a result of the email, web traffic up, membership doubled since campaign began
Type of Business: Manufacturing/Health Products
Goal of Campaign: Increase web traffic, increase visits to booths at trade shows
Results to date: Increased visits to newly redesigned web site, better attendance at trade shows.
Type of Business: Restaurant/Retail Specialty Shop
Goal of Campaign: Raise awareness, develop loyalty, bring in customers
Results to date: List size has quadrupled, repeat customers increased
How can email marketing add value to your business marketing strategy?
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