YOUR IMAGE, YOUR E-MAIL
The last time you sent a client or potential customer some information about your company, did you: 1. Write a letter? Was it on letterhead? 2. Send a brochure? Was it visually enticing? 3. Did they open and reply to your mailing? How do you know?
Now think about the last time you sent an e-mail to a client or potential
customer. The growth in e-mail marketing budgets exceeded that of regular
direct mail last year, and its popularity continues to grow. Also, e-mail is usually twice to 5 times as effective at bringing you the response you need.
Your professional image is at stake every time you communicate with your
clients and customers. A well-planned e-mail marketing program with
WinM@ilwill: 1. Promote your company image on a regular basis. 2. Be attractive and entice readers to your web site. 3. Track who opens your mail. 4. Track who clicks on the links in your e-mail. "We help companies communicate their messages one to one all at once." |