1. Integrate Media and E-mail for Greater Results and Increased Web Site Traffic
Your audience is eclectic, they prefer different communications channels.
Is your information getting to the right people at the right time through
the right channel? Add an e-mail component. In the e-mail, mention
the TV ad. And in the TV ad, give an incentive for viewers to go to
your web site. At your web site, invite readers to sign up for your
e-mail news! Integrate an e-mail communications to take care of your customers who prefer e-mail. Recommended Reading: [E-Mail Makes TV Ads Better] 2. Integrate E-Mail to Achieve Greater Reach
Your sales or service teams are going strong, and the office is
busy. You only have so much time and yet you need to be reaching
out to every good customer, member or prospect on a regular basis in order
to stay in the game. Develop a monthly e-mail newsletter to reach out to your customers or members. Recommended Reading: [Using E-Mail Newsletters As Marketing Tools] 3. Integrate "Internet Events" with Public Relations
While you plan your public relations strategy, let the party continue by
integrating some Internet activities. At the end of the fund-raiser,
announce that the challenge continues at your web site. Be
creative, design a "race" at your web site and keep track of participants.
E-mail participants with race updates, new challenges and success
stories. Hold an online "event" to complement your public relations. Recommended Reading: [It's An Event] | 
