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CASE STUDY: National Association Sees Results with WinM@il

Defeat, or FEAT?
How to Determine Your E-mail Marketing Victory

In a race, it's the finish line. In sports it's the score. In sales it's the close. In marketing, determining the win is more complicated. And as a form of direct marketing, "Email marketing is a game changer," according to Joe Tyler, President of Informz. Long-term goals need to be set, because building relationships take time. "It is a slow and steady process of growing your database, sending targeted mailings to segments of your list, reviewing results, making appropriate changes and repeating." Consider the goal of your e-mail campaign. Possiblities include: increased hits to your web site; lower your marketing costs; grow your house list of addresses; generate leads or generate sales. "Begin with the end in mind," says Barry Stamos of Inbox Marketing.

Recommended Reading:  [Article]

NREDA E-Mail Campaign Boosts Event Registrations

The National Rural and Economic Development Association combined e-mail marketing and web technology to promote registration to their annual conference. Having the conference information and registration form on the web site was the first step. The goal of the e-mail campaign was to deliver that content and registration form directly to members. The victory for the NREDA was achieving the goal of early registration. The WinM@il e-mail campaign added value to the victory by saving the association administrative time and therefore money. "If you weren't doing this . . . we'd be sitting around a table sticking labels on envelopes and stuffing them!" - Terry McConnell, Associate Director, NREDA

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Communicate one to one all at once!

WinM@il e-mail marketing is a direct marketing service aimed at businesses with address lists of 50 to 5000.  No client list is too small, no business is too small.  (Call to consult on your larger programs.)

Retain your customers and grow your revenue with a professional, cost effective WinM@il marketing strategy.

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Send us your logo and we'll build a sample WinM@il postcard - a professional, technically smart and enticing message made to be sent from your business to your prospects and customers. $0.00 for the preview. Go HERE to send your logo!

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WinM@il is a direct marketing service offered by WinCommunications
515-277-1127     www.wincommunications.com      kt@wincommunications.com