How to build YOUR e-mail list
to build YOUR sales.
PERMISSION:
Consent, Authorization, Say-so This almost always happens:
A meeting begins, hello, coffee...the topic of discussion moves to the client's
list of e-mail addresses. We talk about the importance of permission-based
e-mail marketing. We talk about ways to obtain addresses. And at about
the ten-minute mark, someone in the room asks, "Do you know if we can get e-mail addresses of, say, all the people in a particular zip code?" Here is the question I ask back, "Do all the people in this zip code WANT to receive your e-mail?"
If the answer is YES, that means you have already received permission to
send them your e-mails. If the answer is MAYBE, then you need to do your
best to obtain those e-mail address. Some ideas include: Point of purchase sign-up forms;
Add address-collection fields to your web site;
Direct mail campaign with incentive to go to your web site to sign up;
Obtain addresses of colleagues, friends and family through WinM@il's FORWARD-TO-A-FRIEND.
The point is, successful, professional e-mail marketing puts your message
in front of the people who want to read it. That is why it is so successful!  | E-mail marketing, when produced correctly, delivers you a much higher response rate than any other type of direct marketing.
Your list is as important or more to the success of your campaign as your design, your text or your offer. |
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