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Ad Reviews

Advertising Review promotes truth in advertising to enhance consumer confidence in businesses that advertise. Following are cases that represent recent advertising review matters your BBB pursued. Challenges made by the BBB, using the BBB Code of Advertising, result from information given by consumers, competitors and through the BBB's own monitoring efforts. The fact that a particular business responds to a BBB challenge is a compliment to their willingness to cooperate with the BBB’s self-regulatory process and not to be taken as an admission of impropriety on any advertiser’s part.

Morning Sun Farm Implement, Inc., Morning Sun, IA Challenge: "The Most Advanced Clean Air Technology, The Roomiest, Quietest Cab in its Class, The Most Powerful Row Crop Tractor Available, The Highest Capacity Front and Rear 3 Point Hitch in its Class" Response: Company could not substantiate their claim 2 Hear Again, Davenport, IA Challenge: "Up to 50% Off" Response: Company agreed to modify future advertising All About Eyes, Moline, IL Challenge: "Best in Quality, Best in Service, Best in Price" Response: Company substantiated their claim City Design, West Des Moines, IA Challenge: "Up To 80% off." Response: Company agreed to modify future advertising

Carroll Cycle Center Inc, Carroll, IA Challenge: Layout on the advertisement-disclaimer font size Response: Company discontinued the advertisement Hot Springs Spa, Urbandale, IA Challenge: "Get 12 months no interest!" Response: Company has agreed to modify future advertising Lebeda Mattress Factory, Urbandale, IA Challenge: "Lowest Price Ever!!" Response: Company did not respond Piehl Pre-Owned, Moline, IL Challenge: "Finest Pre-Owned" "Simply Unbeatable" Response: Company agreed to modify future advertising